"Selling a home is the largest business transaction most of us will ever make."
THE SELLER AGENCY RELATIONSHIP
When a real estate company is a 'seller's agent' it must do what is in the best interest for the seller of a property. A written contract called a listing agreement establishes seller agency. It also explains services the company will provide, establishes a fee arrangement for the Realtor's services and specifies what obligations a seller may have.
A seller's agent must tell the seller anything known about a buyer.Example: if a seller's agent knows a buyer is willing to offer more for a property, that information must be shared with the seller. Confidences a seller shares with a seller's agent must be kept confidential from potential buyers and others. Although confidential information about the seller cannot be discussed, a buyer working with a seller's agent can expect fair and honest service from the seller's agent and disclosure of pertinent property information.
Occasionally, a real estate company will be the agent of both the buyer and the seller. The buyer and seller must consent to this arrangement in their listing and buyer agency agreements. Under this 'dual agency' arrangement the company must do what is best for both the buyer and the seller. Since the company's loyalty is divided between the buyer and the seller who have conflicting interests, it is absolutely essential that a dual agency relationship be established in a written agency agreement. This agreement specifically describes the rights and duties of everyone involved and any limitations to those rights and duties.
SO WHO'S WORKING FOR YOU?
It is important that you understand who the Realtor is working for. For example, both the seller and the buyer may have their own agent which means they each have a Realtor who is working for them... or, some buyers choose to contact the seller's agent directly. Under this arrangement the Realtor is working for the seller, and must do what is best for the seller, but may provide many valuable services to the buyer.
CODE OF ETHICS
Realtors believe it is important that the people they work with understand their agency relationship.The Code requires Realtors to disclose in writing the nature of the services they are providing, and encourages Realtors to obtain written acknowledgement of that disclosure. The Code also requires Realtors to enter into a written agency agreement with any sellers or buyers they are representing.
Realtors are governed by the legal concept of 'agency'. An agent is legally obligated to look after the best interest of their client. The agent must be loyal to that person. A real estate company may be your agent, if you have clearly established an agency relationship with that Realtor. But often, you may assume such an obligation exists when it does not. Realtors believe it's important that the people they work with understand when an agency relationship exists and when it doesn't... and, understand what it means.
WE MAKE SELLING HOMES EASY
We enjoy helping you prepare, market, and sell your home. We do our best every day to help our customers succeed.
HOW DO WE HELP YOU?
We go over the selling process with you, without the technical jargon.
We perform comparative market analysis.
We determine the list prices.
We market the property.
We keep communication with you the client open.
We present and review the purchase and sales agreement with you.
WHAT PRICE SHOULD I ASK FOR MY HOME?
We know that you want to get the highest price possible. That's why we research the current market to see what the highest reasonable price is. Here are a few hints on setting the right price:
Often, your home's value depends on recent selling prices of comparable homes in your area.
After reviewing the selling prices for such homes, the price is adjusted according to current market trends.
Buyers often look in the price range determined by their monthly ability and down payment.
Unreasonable asking prices are an immediate turn-off. Buyers are often very knowledgeable in their price range and often purchase by comparison.
Inviting a potential buyer to make an offer shows that you are willing to bargain. But if your asking price is outrageous, the buyer's offer will most likely also be unreasonable.
It's necessary to offer competitive pricing, terms, and conditions in your area. This will help you sell faster and get the full market value.